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16 Cards in this Set
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Flack |
A derogatory name sometimes applied to public relations professionals |
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Fixed free arrangement |
the arrangement by which a PR firm performs a specific set of services for a client for specific and prearranged fee |
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focus groups |
small groups of people who are interviewed, typically to provide advertising or public relations professionals with detailed information |
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greenwashing |
public relations practice of countering the public relations efforts aimed at clients by environmentalists |
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lobbying |
in public relations, directly interacting with elected officials or government regulators and agents |
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pseudo event |
event that has no real informational or issue meaning; it exists merely to attract media attention |
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spin |
in PR, outright lying to hide what really happened |
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satellite delivered media tour |
spokes people can be simultaneously interviewed by a world wide audience hooked to the interviewed by a worldwide audience hooked to the interviewee by telephone |
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astroturf |
fake grassroots organization |
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collateral materials |
printing, research, and photographs that PR firms handle for clients, charging as much as 17.65% for this service |
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cause marketing |
PR in support of social issues and causes |
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video news release (VNR) |
pre-produced report about a client or its products that is distributed free of charge to television stations |
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viral marketing |
PR strategy that relies on targeting specific Internet users with a given communication and relying on them to spread the word |
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Flog |
fake blog; typically sponsored by a company to anonymously boost itself or attack a computer |
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transparenthesis |
PR professionals calling for full disclosure of their practices--transparency |
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integrated marketing communication |
combining public relations, marketing, advertising, and promotion into a seamless communication campaign |
