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22 Cards in this Set
- Front
- Back
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mass media
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one-to-many communication delivered through an electronic or mechanical channel
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convergence
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integration of mass media, computers, and telecommunications
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digital divide
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gap in internet usage between rich and poor, Anglos and minorities.
*People over 65 and incomes under $30,000 |
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analog
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uses continuously varying signals corresponding to the light or sounds originated by the source
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information sector
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part of the economy that includes broadcasting, publishing, telecommunications, internet, and computer software industries
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SMCR
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Source-Message-Channel-Receiver
Schramm-1982 |
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channel
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electronic or mechanical system that links the source to the receiver
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narrowcasting
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media targeted to specific segments of audiences
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profits
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what is left after operating costs, taxes, and paybacks to investors
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syndication
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rental or licensing of media products
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hegemony
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underlying consensus of ideology that serves the dominant group in society
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semiotic analysis
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describes how meaning is generated through signs and symbols
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functionalism
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examines the social functions media fulfill
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The Big 5 Companies
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Viacom/CBS, Disney, Time Warner, News Corp, GE/NBC
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direct sales
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payment for tangible product
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rentals
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payment for borrowing tangible products
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subscriptions
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payment for continuing service
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usage fees
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admission fees, per minute charges
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advertising
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main economic base, advertisers buy audiences from media
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syndication
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rental or licensing of content to media outlets that distribute them locally
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license fees
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compensate creators for use of their original ideas.
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4 social functions of media
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Surveillance, interpretation, values transmission/socialization, entertainment
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