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22 Cards in this Set
- Front
- Back
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1st Magazine |
"American Magazine" by Andrew Bradford |
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2nd Magazine |
"General Magazine" by Ben Franklin |
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3rd Magazine |
"American Magazine and Monthly Chronicle" by William Bradford |
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Thomas Paine |
Editor for "Pennsylvania Magazine" |
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"Portfolio" |
Political magazine edited by Joseph Dennie |
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"Godey's Lady's book" |
Edited by Sara Hale (women's rights activist) one of the first women's magazines |
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"Harper's Monthly" |
Magazine that presented material from other sources |
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Magazines BOOMED because |
1. More money available 2. Better printing for less money 3. Postal act of 1879 (gave magazines special mailing rates) |
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"Ladies Home Journal" |
Cyrus Curtis, successful on the mass market |
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Muckrackers |
Crusading spirit of press, coined by Theodore Roosevelt |
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EX of Muckrackers |
1. Standard Oil Expose- Ida M Tarbell 2. Treason of state- Cosmopolitan |
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Types of Magazines during WW1 |
1. The Digest: Meant to be read fast 2. News magazine: (think Time) narrative style to report news stories 3. Periodicals: (think Life) photo essays, glamour shots, arts articles |
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Post War Magazines |
1. Magazines started to specialize 2. Liberal thinking allowed "Playboy" and "Confidential" (sex magazines) 3. Increased leisure time and urban lifestyle helped specialize magazines |
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John Johnson |
1950: Black press, John Johnson edited "Ebony" and created "Negro Digest" |
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Decline of Magazines in 2010 |
1. Supermarkets and other stores selective with what magazines they sell 2. Cable and internet, and the use of a specialized audience |
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Replica Magazines |
Try to produce the experience of reading a magazine online, exactly the way it comes in the mail (EX Zenio, Texterity) |
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Magazines on mobile devices |
1. Was originally almost the same price of a paper copy 2. Could only be sold by the issue 3. Consumer information could not be sent to advertising companies |
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Magazines are |
Most in tune with trends |
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Custom magazines |
Time, Newsweek |
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MRI |
Provides data on the total audience for magazines |
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Demassification |
Target audience |
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Zines |
Small publications |
