Use LEFT and RIGHT arrow keys to navigate between flashcards;
Use UP and DOWN arrow keys to flip the card;
H to show hint;
A reads text to speech;
46 Cards in this Set
- Front
- Back
|
False Statement |
Statement used in order to persuade someone of an idea |
|
|
Newsreels |
Old form of relaying news to the community |
|
|
KFAX |
24-Hour news stations |
|
|
Stringers |
Reporter that covers a geographic region for a news station |
|
|
Credibility Gap |
misinformation |
|
|
Liberal Bias |
Stray far away from religion effecting a situation
|
|
|
Conservative Bias |
Believe in the strength of religion |
|
|
Embedded Journalists |
Someone who is part of the action |
|
|
Backpack Journalists |
21st century journalists that work from a website (to-go-news) |
|
|
Language |
What is said |
|
|
Paralanguage |
How it is said |
|
|
Newstertainment |
Using news as an entertainment outlet |
|
|
Sensationalism |
Now associated with "terror" |
|
|
|
"instant" - 140 characters |
|
|
Equal Time-Provisions |
The need for the media to give both parties equal representation |
|
|
Audience Fragmentation |
Ratings go up EX: PPV - The process of paying for what you want to see |
|
|
1st Step of Social Media |
Engaging audience
|
|
|
2nd Step of Social Media |
Developing content |
|
|
3rd Step of Social Media |
Site promotion |
|
|
4th Step of Social Media |
Product evaluation |
|
|
Libel |
providing inaccurate news *LEGALITY* |
|
|
Ombudsperson |
Someone who works for a company that has the sole responsibility to oversee the accuracy of stories |
|
|
Crisis |
State of emergence, intense difficulty |
|
|
Biased Biz / Unbaised |
Motiviation |
|
|
People |
70% of media |
|
|
Place |
15% of media |
|
|
Things |
30% of media |
|
|
2 - Source Rule |
Try to get two sources from each perspective (4 in total) |
|
|
Post-Event |
The act of being more proactive in the coverage of media |
|
|
Truth in Advertising |
When you advertise a product, the product has to do what your advertisement says |
|
|
Effective Advertisements |
TV, Radio, Billboards, Celebrity Spokesperson` |
|
|
Media Hysteria |
Medias effort to create semi panic in order to draw in more viewers |
|
|
Public Relations |
Group or individual that is trying to pitch story ideas to the media |
|
|
Press Release |
A document that expresses new opportunities (time/subject related) |
|
|
Community Relations |
Positive meia |
|
|
Leak |
Information that is known before its initial release (positive/negative outcome) |
|
|
Exclusive |
Informationn that no one else has (ethics) |
|
|
Crisis Managements |
Limit to shell-life of a story |
|
|
Spin Doctoring |
Trying to spin a negative situation into a positive one (or vice-versa) |
|
|
Lobbying |
"reciprocating" The act of giving and receiveing |
|
|
White Washing |
Cover-up |
|
|
Green Washing |
Eco cover-up |
|
|
Sunshine Law |
Openness in meetings |
|
|
Hoax |
Acts that receive more media ttention |
|
|
Media Circus |
An event that has a ton of battling to be there (opposite is pool reporting) |
|
|
Freedom of Information Act |
A law that gives you the right to access information from the federal government |
