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10 Cards in this Set
- Front
- Back
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Audience
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: a group of people who gather together to listen to something (such as a concert) or watch something (such as a movie or play) : the people who attend a performance
: the people who watch, read, or listen to something : a formal meeting with an important person |
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Imagined Audience
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Any participant in a communicative act has an imagined audience
Technology complicates space and place of audience |
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Imagined Audience
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In absence of certain knowledge, participants take cues from the
(social media) environment to imagine the community of hearers How do people go about cognitively constructing their imagined audience on Twitter? |
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“What makes an individual seem authentic on Twitter?”
Tension between revealing one’s real perspective and building “brand” |
“What makes an individual seem authentic on Twitter?”
Tension between revealing one’s real perspective and building “brand” |
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Context collapse: flattening of multiple audiences into one
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@sdale2450 Context collapse causes pple to self-censor & imagine their tweets will b read by their most sensitive users #Nightmarereader
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Front Stage vs. Back Stage (Goffman 1959)
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Collaborative
Designed and acted out Self-monitoring |
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Marwick & boyd (2011) Study
From Broadcast to Network |
The writer’s audience – imagine an audience and write it into being
The broadcast audience – stable entity that congregates around a media object - Communication is one-to-many 3. The networked audience Combines elements of writer and broadcast audiences Connected to each other, with different types of ties Communication is many-to-many |
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Hypotheses
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H1: Individuals will experience greater identity shift in online self-presentations than offline self-presentations.
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Methods
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2 (self-presentation: intro/extroverted) X 2 (publicness: online public/offline private)
76 subjects (58% female) Cover Story Self-presentations: friendships, family, extracurricular activities, life lessons Public: www.expressingpersonality.com + personal info Private: text document ( no personal info) |
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Self-Concept Change:
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“How intro/extroverted are you actually?”
10 item intro/extroversion scale (Fazio,1981) People that blogged in the extrovert condition reported being more extroverted than those in the introvert condition There was no statistical difference between extrovert and introvert condition in the text document |
