Markietin

Front 1

• Promotion

Back 1

communication by marketers that informs, persuades, and reminds potential buyers of a product in order to influence an opinion or elicit a response

Front 2

• Promotion strategy:

Back 2

a plan for the optimal use of the elements of promotion: advertising, public relations, personal selling, and sales promotion

Front 3

• Competitive advantage

Back 3

one or more unique aspects of an organization that cause target consumers to patronize that firm rather than competitors.

Front 4

• Promotional mix

Back 4

the combination of promotional tools- including advertising, public relations, personal selling, and sales promotion – used to reach the target market and fulfill the organization’s overall goals.

Front 5

• Advertising

Back 5

impersonal, one-way mass communication about a product or organization that is paid for by a marketer.

Front 6

• Public relations

Back 6

the marketing function that evaluates public attitudes, identifies areas within the organization the public may be interested in, and executes a program of action to earn public understanding and acceptance.

Front 7

• Publicity

Back 7

public information about a company, good, or service appearing in the mass media as a news item.

Front 8

• Sales promotion

Back 8

marketing activities- other than personal selling, advertising, and public relations- that stimulate consumer buying and dealer effectiveness.

Front 9

• Personal selling

Back 9

a purchase situation in which two people communicate in an attempt to influence each other.