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35 Cards in this Set
- Front
- Back
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to entail
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impliquer (travel, work)
entraîner (expense) nécessiter (effort) Such a large investment inevitably entails some risk. [+ -ing verb] Repairing the roof will entail spending a lot of money. |
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to assess sth as
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to calculate the value of sth
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to phase out
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to remove slowly
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to break even
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to make nor profit nor lost
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to deceive
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to make sby believe sthg that is not true
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to perceive
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to notice sth
to become aware of sth |
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perceive FAM
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perception
perceptive perceptible |
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to suffice
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suffire
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to affect (2)
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to produce a change in sth
Both buildings were badly affected by the fire. or to pretend to be feeling or thinking sth |
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a flaw ; to be flawed
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un défaut ; ê defectueux
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purchase
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acquisition
act of buying sth |
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the purchase price
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le prix d'achat
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a selling point
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l'argument de vente
the feature of sthg that makes people want to buy it |
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to expedite
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to make easier or faster
"Sthg needs to be done to expedite the process" |
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convoluted
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alambiqué / tortueux
a very convoluted route/note competition has become more convoluted |
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to lay the emphasis on
to put the emphasis on |
mettre l'accent sur
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to vary
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varier
faire varier |
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inbound / outbound
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en entrance / en partance
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the positioning
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le positionnement
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just in times production
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production à flux tendus
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get your own back
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rendre la monnaie
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thorough
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profond, approfondi
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enhancement
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amélioration
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deprivation
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the fact of not having sth that you need
the process that causes : sleep deprivation |
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a fad
a marketing fad |
une mode
"rap music proved to be more than a passing fad" |
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aisle
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allée, couloir
rayon de magasin |
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a chart
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un graphique
bar chart;flow chart(org);pie chart |
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to chart
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to record or follow the progress dvlpmnt of sthg
eg:the exhibition charts the history of the palace |
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to chart
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to plan a course of action
eg:she had carefully planned the route to the top of her profession |
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chartered by (adj)
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certifié
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a need
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a state of felt deprivation
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demands
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wants backed by purchasing power
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to back
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T] to give support to someone or something with money or words
The management has refused to back our proposals. |
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(in simplest terms) marketing mgmt is
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demand mgmt
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growth industry
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Expanding sector of an economy, or one growing faster than the overall economy; opposite of mature industry. Also called sunrise industry.
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