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10 Cards in this Set
- Front
- Back
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Product
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anything offered to a market by the business to satisfy needs, including physical products, services, and ideas
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Price
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the actual amount customers pay and the methods of increasing value of the product to the consumers- "Buy one, get one free!"
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Place
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the location and methods used to make the product available to customers
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Promotion
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any form of communication used to inform, persuade, or remind consumers about a company's products or services
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Marketing Mix
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blending the four marketing elements (4 P's) by the business
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Marketing
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the creation and maintenance of satisfying exchange relationships
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Markups
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an amount added to the cost of a product to determine the selling price
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Target Market
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a clearly defined segment of the market to which a business wants to appeal
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Trademarks
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the legal protection of the words or symbols for use by a company
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Marketing Concept
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using the needs of the customers as the primary focus during the planning, production, pricing, distribution, and promotion of a product
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