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39 Cards in this Set
- Front
- Back
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Entertainment Marketing
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Process of developing, promoting, and distributing, products or goods and services, to satisfy customers' needs and wants through entertainment, or any diversion, amusement, or method of occupying time
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Media
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The methods used for communication or transmitting messages
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Fads
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A short-term popular trend, style, product or service
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Cross-selling
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The method of selling the customer additional related produts tied to one name
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Leisure time
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Time free from work or duties
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Proprietorship
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owned by one person
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Partnership
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When a business has two or more owners
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Conglomerate
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companies that merge with or bought the companies; absoerbed them into larger, more, more competitive business
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Verticle Distribution
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Companies that create an produce entertainment products and services
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Horizontal Distribution
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A business taht relies on others for the product and most of the promotion
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Break Even
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Cost and expenses equal to nicome revenues but make their own movies
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Oligopoly
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Business situation in which a few firms affect but do not control an industry
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Indies
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Independent movie companies not affiliated with largeer ones
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Affiliate
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An independent broadcaster that contracts with larger national networks for programming
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Ratings
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The rankings tv-show or radio whow popularity in a certain time period
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Nielsen Ratings
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Ranks teh popularity of a program within its time slot and geo area
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Niche Ratings
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a type of marketing that focuses on a small target market of cnosumers who have very similar interests
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Label
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a record company
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Covers
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Records the same song, companies must pay author
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Brick-and-motar store
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a retail business with a physical location or store site
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nonprofit organization
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non-governmental organization that focuses on providing a service rather than a profit
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record clubs
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organizations in which members receive free records if they agree to purchase additional records within a time period
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gross revenue
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income from sales before cost, expanses, and taxes are deduced
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Concessions
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snackbars that sell refreshments such as popcorn, soda, and candy
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trailors
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perviews of upcoming movies shown before teh main feature
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location-based entertainment
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entertainment that includes amusement, theme, and water parks
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programming
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the scheduel or times for broadcasting shows on tlevision or on radio, also the style and playlist.
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exhibitor
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theatres taht sell tickets and show filems to an audience
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evergreens
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films or products that are popular year after year
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impulse spending
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buying without prior planning
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rack jobbers
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independent vendorswho distribute, price, and control their own inventory within a store
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electronic game tie-ins
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using video games to promote something
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theme park tie-ins
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promoting something using a theme-park theme or attraction
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primary market
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in film distribution, teh target audience which is teh theaters that show filmos in first release
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secondary market
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in film distribution, target audience, after a film has been first run at theatres
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syndication
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selling television programs to individual stations, not networks
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Payola
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an illegal payment by record labels to radio stations to persuade them to play the label's records
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Jingle
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cathy tune or song that promotes a product, accompanies tv ro radio, or internet ads
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Ad campaign
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a promotional plan that combines selling, advertising, public relations, and teh use of different media to reah teh target media
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