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10 Cards in this Set
- Front
- Back
Respondent's select an answer from a limited number of ordered categories.
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Itemized Rating Scale
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A judgement comparing one object, concept, or person against one another.
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Comparative Scale
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Respondent compares one item with another or a group of items against each other and ranks them.
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Rank-order Scale
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Various categories of the scale are depicted pictorially.
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Pictorial Scale
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Respondents allocate a fixed number of rating points among serial objects to reflect relative preference.
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Constant-sum Scale
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A measurement scale employing a sophisticated form of rank ordering using card sorts.
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Q-sorting
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Measurement scales that ask the respondent to pick 1 of 2 objects in a set, based on some stated criteria.
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Paired Comparisons
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Respondent indicates degree of agreement or disagreement with a variety of statements related to the attitude object.
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Likert Scale
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Respondents rate each attribute object on a number of five or seven-point rating scales bounded by polar adjectives or phrases.
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Semantic-Differential Scale
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Respondents rate on a scale ranging from +5 to -5, how closely and in what direction a descriptor adjective fits a given concept.
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Stapel Scales
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