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10 Cards in this Set

  • Front
  • Back
Respondent's select an answer from a limited number of ordered categories.
Itemized Rating Scale
A judgement comparing one object, concept, or person against one another.
Comparative Scale
Respondent compares one item with another or a group of items against each other and ranks them.
Rank-order Scale
Various categories of the scale are depicted pictorially.
Pictorial Scale
Respondents allocate a fixed number of rating points among serial objects to reflect relative preference.
Constant-sum Scale
A measurement scale employing a sophisticated form of rank ordering using card sorts.
Q-sorting
Measurement scales that ask the respondent to pick 1 of 2 objects in a set, based on some stated criteria.
Paired Comparisons
Respondent indicates degree of agreement or disagreement with a variety of statements related to the attitude object.
Likert Scale
Respondents rate each attribute object on a number of five or seven-point rating scales bounded by polar adjectives or phrases.
Semantic-Differential Scale
Respondents rate on a scale ranging from +5 to -5, how closely and in what direction a descriptor adjective fits a given concept.
Stapel Scales