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9 Cards in this Set

  • Front
  • Back
anything that can be offered to a market to staisfy a want or need
Customer will judge a offering on three basic elements
product features and quality, services mix and quality, and price appropriatness
marketers plan their marketing offer on five levels
potential product, augmented product, expected product, basic product and core benefit
marketers plan their marketing offer , all these levels together consitute what
customer value hierarchy
what is the most fundamental level of the customer value hierarchy
core benefit - the funadmental service or benefit the customer is buying
expected product
a set of attributes and conditions that buyers normally expect when they buy this product
augmented product
exceeds the customers expectations
consumption system
the way the user performs the tasks of gettingand using products and related services
potential product
encompasses all the possible augmentations and transformations the product might undergo in the future