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9 Cards in this Set
- Front
- Back
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Product
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anything that can be offered to a market to staisfy a want or need
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Customer will judge a offering on three basic elements
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product features and quality, services mix and quality, and price appropriatness
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marketers plan their marketing offer on five levels
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potential product, augmented product, expected product, basic product and core benefit
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marketers plan their marketing offer , all these levels together consitute what
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customer value hierarchy
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what is the most fundamental level of the customer value hierarchy
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core benefit - the funadmental service or benefit the customer is buying
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expected product
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a set of attributes and conditions that buyers normally expect when they buy this product
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augmented product
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exceeds the customers expectations
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consumption system
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the way the user performs the tasks of gettingand using products and related services
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potential product
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encompasses all the possible augmentations and transformations the product might undergo in the future
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