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39 Cards in this Set

  • Front
  • Back

Retailing

All the activities in selling goods or services directly to final consumers for personal, nonbusiness use.

Retailer

Any business enterprise whose sales volume comes primarily from retailing.

Self Service

Narrow product line. The limited, the body shop

Self-Selection

Customers find their own goods, through they can ask for for assistance.

Limited service

The retailers carry more shopping goods and services such as credit and merchandise-return privileges. Customers need more info and assistance

Full Service

Salespeople are ready to assist in every phase of the 'locate-compare-select' process.

Specialy store


department store


supermarket


convience store


drug store


discount store


extreme value discount store


off-price retailer


superstore

Types of Retailers


(Store Retailers)

Nonstore retailing

Has been growing much faster than store retailing, as shown in the rise of e-commerce and m-commerce.

Direct marketing

Including telemarketing, direct mail, catalog marketing, and online shopping

Direct selling

also called multilevel selling and network marketing, in which companies sell door to door or through at-home sales parties

Automatic Vending

For impulse goods such as soft drinks and other products such as cosmetics

Buying Service

A storeless retailer serving a specific clientele - usually employees of large organizations - who are entitled to discounts in return for membership.

Corporate chain store

Two or more outlets owned and controlled, employing central buying and merchandising and selling similar lines of merchandise. Gap, pottery Barn.

Voluntary chain

A wholesaler- sponsored group of independent retailers engaged in bulk buying and common merchandising. Independent Grocers Alliance (IGA)

Retailer Cooperative

Independent retailers using a central buying organization and join promotion efforts. ACE Hardware

Consumer cooperative

A retail firm owned by its customers. Members contribute money to open their own store, vote on its policies, elect a group to manage it, and receive dividends. Local cooperative grocery stores can be found in many markets

Franchise Organiztion

Contractual association between a franchisor and franchisees, popular in a number of product and service areas. Duncan Donuts, Marriott, The UPS Store

Merchandising conglomerate

A corporation that combines several diversified retailing lines and forms under central ownership, with some integration of distriubution and management.

Shopper Marketing

Is the way manufacturers and retailers use stocking, displays, and promotions to influence consumers actively shopping for a product.

Role of Technology

Retailers use technology for business operations, to enhance the consumer shopping experience inside the store and social media strategies.

direct product profitability (DPP)

To measure a products handling cost from the time it reaches the warehouse until a customer buys it in the retail store.

Prepurchase services


postpurchase services


Ancillary services

Retailers must decide on the services mix to offer customers.

Central location

The oldest and most heavily trafficked city areas, often known as downtown



Regional shopping centers

Large suburban malls containg 40 to 200 stores, typically featuring one or two nationally known anchor stores or a combination of big-box stores and smaller stores.



Community shopping centers

Smaller malls with one anchor store and 20 to 40 smaller stores

Shopping strips

A cluster of stores, usually in one long building, serving a neighborhoods needs for groceries, hardware, laundry and more

A location within a large Store

Concession spaces taken by well known retailers like starbucks inside large stores, airports or schools. Specialty retailers located within a department store.

Stand-alone stores

Freestanding store fronts not connected directly to other retail stores.

Private Labels

Is a brand that retailers and wholesalers develop. In grocery stores in Europe and Canada, store brands account for as much as 40% of the items sold.

Generics

Asre unbranded, plainly packaged, less expensive versions of common products such as spaghetti, paper towels, and canned peaches.

Wholesaling

Includes all the activities in selling goods or services to those who buy for resale or business use.

Merchant Wholesalers


Full Service wholesalers


limited service whole sailers


brokers and agents


manufactures and retailers branches and offices


specialized wholesalers

Major Wholesaler types

Selling and promoting


Buying and assortment building


Bulk Breaking


Warehousing


Transportation


Financing


Risk bearing


Market Information


Management services and counseling

Wholesaler Functions

Supply Chain Management (SCM)

Starts before physical distribution and includes strategically procuring the right inputs (raw materials, components and capital equipment), converting them efficiently into finished products, and dispatching them to the final destinations.

Market Logistics

Includes planning the infrastructure to meet demand, then implementing and controlling the physical flows of materials and final goods from points of origin to points of use to meet customer requirements at a profit.

Integrated logistics systems (ILS)

which include materials management, material flow systems and distribution aided by information technology. First is sales forecasting on the basis of which the company schedules distribution, production and inventory levels.

Market Logistic Objectives

Many companies state this as "getting the right goods to the right places at the right time for the least cost".

Market Logistics Planning

1. Decidingon company’s value proposition

2. Selectingbest channel design and network strategy


3. Developingoperational excellence


4. Implementingsolution

Market-Logistics Decisions

• Order processing: how should wehandle orders?

• Warehousing: where should we locateour stock?


• Inventory: how much stock should wehold?• Transportation: how should we shipgoods?