Marketing Jargon

Front 1

Abrogate

Back 1

to abolish by formal or official means; annul by an authoritative act; repeal

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Accost

Back 2

to confront boldly

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Aegis

Back 3

the shield or breastplate of Zeus or Athena, bearing at its center the head of the Gorgon.

protection; support

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Asperity

Back 4

harshness or sharpness of tone, temper, or manner; severity; acrimony:

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Bagatelle

Back 5

something of little value or importance; a trifle.

Front 6

Besmirch

Back 6

to soil; tarnish; discolor.

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Canard

Back 7

a false or baseless, usually derogatory story, report, or rumor.

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Chagrin

Back 8

a feeling of vexation, marked by disappointment or humiliation.

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Cogent

Back 9

convincing or believable by virtue of forcible, clear, or incisive presentation; telling.

Front 10

Compensatory

Back 10

serving to compensate, as for loss, lack, or injury

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Congenial

Back 11

agreeable, suitable, or pleasing in nature or character

Front 12

Dearth

Back 12

an inadequate supply; scarcity; lack:

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Demur

Back 13

to make objection, especially on the grounds of scruples; take exception; object:

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Dilatory

Back 14

tending to delay or procrastinate; slow; tardy

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Dolorous

Back 15

full of, expressing, or causing pain or sorrow; grievous; mournful:

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Dulcet

Back 16

pleasant to the ear; melodious:

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Effrontery

Back 17

shameless or impudent boldness; barefaced audacity:

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Eminent

Back 18

high in station, rank, or repute; prominent; distinguished:

Front 19

Ennui

Back 19

a feeling of utter weariness and discontent resulting from satiety orlack of interest; boredom:

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Erudite

Back 20

characterized by great knowledge; learned or scholarly:

Front 21

Euphemism

Back 21

the substitution of a mild, indirect, or vague expression for one thought to be offensive, harsh, or blunt.

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Exonerate

Back 22

to clear, as of an accusation; free from guilt or blame; exculpate:

Front 23

Facile

Back 23

moving, acting, working, proceeding, etc., with ease, sometimes with superficiality:

Front 24

Foment

Back 24

to instigate or foster (discord, rebellion, etc.); promote the growth ordevelopment of:

Front 25

Galvanize

Back 25

to startle into sudden activity; stimulate.

Front 26

Germane

Back 26

closely or significantly related; relevant; pertinent:

Front 27

Glib

Back 27

readily fluent, often thoughtlessly, superficially, or insincerely so:

Front 28

Halcyon

Back 28

calm; peaceful; tranquil:

rich; wealthy; prosperous:

Front 29

Heinous

Back 29

hateful; odious; abominable; totally reprehensible:

Front 30

Histrionics

Back 30

dramatic representation; theatricals; acting.

Front 31

Imbibe

Back 31

to take or receive into the mind, as knowledge, ideas, or the like:

Front 32

Impeccable

Back 32

faultless; flawless; irreproachable:

Front 33

Implacable

Back 33

not to be appeased, mollified, or pacified; inexorable:

Front 34

Inane

Back 34

lacking sense, significance, or ideas; silly:

Front 35

Indict

Back 35

to charge with an offense or crime; accuse of wrongdoing; castigate;criticize:

Front 36

Innocuous

Back 36

not harmful or injurious; harmless:

Front 37

Intrepid

Back 37

resolutely fearless; dauntless:

Front 38

Jaunty

Back 38

easy and sprightly in manner or bearing:

Front 39

Knell

Back 39

the sound made by a bell rung slowly, especially for a death or afuneral.

Front 40

Lampoon

Back 40

a sharp, often virulent satire directed against an individual orinstitution; a work of literature, art, or the like, ridiculing severely thecharacter or behavior of a person, society, etc.

Front 41

Loathe

Back 41

to feel disgust or intense aversion for; abhor:

Front 42

Fiat

Back 42

an authoritative decree, sanction, or order:

Front 43

Manifest

Back 43

readily perceived by the eye or the understanding; evident; obvious;apparent; plain:

Front 44

Mendacious

Back 44

telling lies, especially habitually; dishonest; lying; untruthful:

Front 45

Mollify

Back 45

to soften in feeling or temper, as a person; pacify; appease.

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Nadir

Back 46

the lowest point; point of greatest adversity or despair.

Front 47

Neophyte

Back 47

a beginner or novice:

Front 48

Nuance

Back 48

a subtle difference or distinction in expression, meaning, response,etc.

Front 49

Obsequious

Back 49

characterized by or showing servile complaisance or deference;fawning:

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Odious

Back 50

deserving or causing hatred; hateful; detestable.

Front 51

Panacea

Back 51

a remedy for all disease or ills; cure-all.

Front 52

Parsimonious

Back 52

characterized by or showing parsimony; frugal or stingy.

Front 53

Pell-Mell

Back 53

in disorderly, headlong haste; in a recklessly hurried manner.

Front 54

Penchant

Back 54

a strong inclination, taste, or liking for something:

Front 55

Perfunctory

Back 55

performed merely as a routine duty; hasty and superficial:

Front 56

Poignant

Back 56

keenly distressing to the feelings:

Front 57

Potpourri

Back 57

any mixture, especially of unrelated objects, subjects, etc.

Front 58

Prevaricate

Back 58

to speak falsely or misleadingly; deliberately misstate or create anincorrect impression; lie.

Front 59

Propinquity

Back 59

nearness in place; proximity.

Front 60

Puissant

Back 60

powerful; mighty; potent.

Front 61

Raconteur

Back 61

a person who is skilled in relating stories and anecdotes interestingly.

Front 62

Rapacious

Back 62

given to seizing for plunder or the satisfaction of greed.

Front 63

Raze

Back 63

to tear down; demolish; level to the ground:

Front 64

Redress

Back 64

the setting right of what is wrong:

Front 65

Reprimand

Back 65

a severe reproof or rebuke, especially a formal one by a person inauthority.

Front 66

Reticent

Back 66

disposed to be silent or not to speak freely; reserved.

Front 67

Risible

Back 67

causing or capable of causing laughter; laughable; ludicrous.

Front 68

Salubrious

Back 68

favorable to or promoting health; healthful:

Front 69

Scion

Back 69

a descendent

Front 70

Sinecure

Back 70

an office or position requiring little or no work, especially one yieldingprofitable returns.

Front 71

Specious

Back 71

apparently good or right though lacking real merit; superficiallypleasing or plausible:

Front 72

Stymie

Back 72

a situation or problem presenting such difficulties as to discourage ordefeat any attempt to deal with or resolve it.

Front 73

Surfeit

Back 73

excess; an excessive amount:

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Tantamount

Back 74

equivalent, as in value, force, effect, or signification:

Front 75

Timorous

Back 75

full of fear; fearful

Front 76

Ubiquitous

Back 76

existing or being everywhere, especially at the same time;omnipresent:

Front 77

Usurp

Back 77

to seize and hold (a position, office, power, etc.) by force or withoutlegal right: