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10 Cards in this Set
- Front
- Back
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Name the 4 P's + the other very important key features
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1. Target Market
2. Position(image) 3. Promotion(integrated marketing communication) 4. Price 5. Place(distribution) 6. Product |
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A target market is what?
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- the people who buy your product
- these people have needs |
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What is another name for image (the way your product perceives your product)
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Position
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Why is the lowest price not always the best value?
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because value is subjective, and a lot of the time you get what you pay for.
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what are some of the best ways to let your target know about your product?
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- advertising
- selling - sales promotion - publicity - sponsorship - direct response |
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what are some examples of sales promotion?
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cupons, free goods, extra time, premiums
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what are you selling?
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PRODUCT!!!
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what other things might people buy than the product (that comes along with the produc)?
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atmosphere, image, brand, ect...
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what is a need?
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a sense of depravation, in marketing you find a need and fill it.
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what sort of things so products include?
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quality, features, brand, packaging, customer service and warranties.
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