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14 Cards in this Set
- Front
- Back
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Individuals and firms involved in the process of making a product or service available for use or consumption by consumers or industrial users
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Marketing channel
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A producer and ultimate consumers deal directly with each other
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Direct Channel
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Arrangement whereby a firm reaches different buyers by using two or more different types of channels for the same basic product
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Dual Distribution
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Professionally managed and centrally coordinated marketing channels designed to achieve channel economics and maximum marketing impact
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Vertical Marketing Systems
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The combination of successive stages of production and distribution under a single ownership
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Corporate Vertical Marketing System
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A producer might own the intermediary at the next level down in the channel. Examples: Ralph Lauren, Apple, etc
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Forward Integration
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A retailer might own a manufacturing operation
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Backward Integration
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Independent production and distribution firms integrate their efforts on a contractual basis to obtain greater functional economies and marketing impact than they could achieve alone
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Contractual Vertical Marketing System
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Achieve coordination at successive stages of production & distribution by the size & influence of one channel member rather than thru ownership
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Administered Vertical Marketing System
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A firm tries to place its producers or services in as many outlets as possible
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Intensive Distribution
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Expenses associated with transportation, materials handling and warehousing, inventory, stockouts, order processing, and return goods handling
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Total Logistics Cost
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Ability of logistics management to satisfy users in terms of time, dependability, communication, and convenience
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Customer Service
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The time between the ordering of an item and when it is received and ready for use or sale
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Order Cycle or Replenishment
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The consistency of replenishment
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Dependability
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