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23 Cards in this Set
- Front
- Back
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Supply Chain
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refers to ta sequence of firms that perform activities required to create and deliver a good or service to consumers or industrial users
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Marketing Channel
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Individuals and firms involved in the process of making a product or service available for use or consumption by consumers or industrial users
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Logistic Management
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-Organizing the cost effective flow and storage of materials, in-process inventory, finished goods, and related information
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Purpose of Supply Change
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Supply chain include suppliers who provide raw materials inputs to a manufacturer as well as the wholesalers and retailers who deliver finished goods
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Distribution Planning
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Systematic decision making regarding the physical movement of goods and services from the product to the consumer
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Push Strategies
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-Promotions directed toward intermediaries, heavy emphasis on personal selling tasks
-PUSH Demand through channel |
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Pull Promotions
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-Promotions directed toward end consumers, heavy emphasis on direct to consumer advertising
-PULL demand through channel |
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Distribution Center
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facility for the storage and redistribution of goods to company's stores or customers
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Advantages of Distribution Center
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-management of inbound transportation
-able to receive and check using UPS - allows you to get merchandise floor ready |
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Cross-docking
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allows packages to go in on one side of DC and go out other seamlessly to appropriate store
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Vertical channel conflict
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when supply chain members are not in agreement of their goods, roles, or rewards
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Horizontal channel conflict
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when channel members at same level have disagreement
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Independent/conventional supply chain
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each step of supply chain attempts to satisfy their own objects and maximize own profits
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Contractual vertical marketing system
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independent firms join in contractual agreements to reduce conflict as unified groups
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Franchising
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Contractual agreement between franchisar and franchisee to operate a retail outlet and franchisers regular hours
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Strategic Relationship
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committed to maintaining long-term relationships and investing in opportunities that are mutually benefical
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Mutual trust
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trust is belief partner honest and concerned about other parties welfare
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Interdependance
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need others to succeed
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Credible Commitment
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tangible investments made in relationships
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Distribution Intensity
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# of channels to use at each level of marketing channels
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Intensive distribution
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place products in as many outlets as possible
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Exclusive distribution
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granting rights to few retailers in an area
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Selective Distribution
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in-between intensive and exclusive - to maintain particular image
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