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10 Cards in this Set
- Front
- Back
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What is the difference between market size and sales potential? |
Market size is the upper limit of sales for the industry as a whole, sales potential is the upper limit of sales for your company. |
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In a multi market, multi product firm, whats the highest level at which strategic planning might take place? |
functional area level |
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A diagnostic measure....? |
All of the above |
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In order to be useful, criteria that measures progress towards a goal should be all of these except....? |
adaptable |
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Many strategic plans are not executed well because....? |
long term strategic objectives are not translated into specific tasks to be done |
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In digital marketing, what is the point at which the subject of a marketing action performs the desired action? |
Conversion |
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What is the objective at the bottom of the sales funnel? |
Customer Conversion |
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Is digital marketing an alternative to traditional marketing techniques? |
No |
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What is a difference between email marketing and paid search? |
With email marketing, you know in advance who will be receiving your message |
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What is true about optimization? |
Optimization is a continuous process |
