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17 Cards in this Set
- Front
- Back
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What is mass marketing?
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Mass marketing directs a company’s marketing mix at a large heterogeneous group.
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What is indirect competition?
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Businesses between the producer and the consumer. The producer has its own business and so does the consumer.
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What are the stages of e-commerce development?
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Information Stage, Interaction Stage, Full Integration Stage.
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Define Business blog.
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regularly updated online journals written by company experts.
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Briefly describe the function of online shopping carts.
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Design to easily complete an order and submit an order.
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Explain the difference between the terms reach and frequency.
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Reach is how many people see it and frequency is how many times they see it.
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What are the four primary promotion methods used by companies involved in e-commerce?
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Online Advertising , Web Sponsorship, Priority Placement, Information Web Sites.
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List all of the types of goods?
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Convenience Goods, Staple Goods (candy at the super market while waiting in line.) , Impulse Goods, Emergency Goods ,Shopping Goods, Attribute-Based Goods, Price Based Goods, Specialty Goods, Unsought Goods.
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What is the SWOT analysis?
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Strength , weakness, opportunities, and threats.
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What is a positioning statement?
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A specific description of the unique qualities of the marketing mix that make it different from the competition and satisfying to the target market.
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Define Staple Goods.
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products that are regular, routine purchases.
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Define Mission.
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the nature of the business or the reasons the business exists.
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Explain direct demand.
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The quantity of a product or service needed to meet the needs of the consumer.
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What are the three important roles for marketers in the product development process?
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Financial Analysis, Product Development and Testing, Product Marketing.
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Define Derived Demand
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the quantity of a product or service needed by a business in order to operate at a level that will meet the demand of its customers.
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What are the three types of service standards used to evaluate service quality?
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Competition, Performance Standards, Customer Satisfaction.
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Define Heterogeneous.
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differences between services.
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