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15 Cards in this Set
- Front
- Back
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A way to exclude products in a set that don't have a particular attribute or need.
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Narrowing Evoked Set by Product Attribute
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Either minimum or maximum levels of an attribute that an alternative must pass to be considered.
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Narrowing Evoked Set by Cutoffs
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Ranking attributes under consideration in order of importance and evaluate the products on how well each performs on the most important attributes.
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Narrowing Evoked Set by Ranking Attributes in Order of Importance
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A group of brands, resulting from an information search, from which a buyer can choose.
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Evoked Set (Consideration Set)
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An organized pattern of knowledge that an individual holds as true about his or her world.
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Beliefs
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An enduring (lasting) overall evaluation.
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Attitudes
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How do buyers evaluate brands?
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Form beliefs about brand and form preferences based on brands.
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Lexicographic
Evaluation by Aspects Conjunctive Model |
Non-compensatory Models
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ABC Model of Attitudes
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Affect (Feelings)
Behavior Cognitions (Beliefs) |
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Standard Learning Hierarchy
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Cognitions (Beliefs) --> Affect --> Behavior
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Low Involvement Hierarchy
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Cognitions (Beliefs) --> Behavior --> Affect
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Experiential Hierarchy
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Affect --> Behavior --> Cognitions (Beliefs)
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Allow positive attributes to compensate for negative attributes.
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Compensatory Model
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Alternatives are rejected when they have negative attributes. No consideration of negative attributes. Gradually eliminate alternatives with less attractive attributes.
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Noncompensatory Model
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Uses a satisficing search.
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Conjunctive Model
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