Marketing Exam #2 (Chapter 5)

Front 1

Consumer Behavior

Back 1

The actions a person takes in purchasing and using products and services, including the mental and social processes that come before and after these actions

Front 2

Purchase Decision Process

Back 2

1.) Problem Recognition: Perceiving a Need
2.) Information Search: Seeking value
3.) Alternative Evaluation: Assessing value
4.) Purchase Decision: Buying Value
5.) Postpurchase behavior: Value in consumption or use.

Front 3

Problem Recognition

Back 3

The initial step in the purchase decision, is perceiving a difference between a person's ideal and actual situations big enough to trigger a decision.

Front 4

Information Search

Back 4

Part of the decision making process in which the consumer checks his memory and surveys his environment to identify what options are out there that might solve his problem.
* Internally (senses)
* Select certain things to sense.
*Organize what you select, that becomes the real world.

Front 5

Evaluation of Alternatives

Back 5

1.) Awareness set- places you know to go to solve the problem.
a.) inert set- solve problems but not active, have 10 mins cant go to joe's, have $2 cant go to Bay.
b.) unacceptable set- aware of it because dont go there, because food is spicy, service slow.
c.) Acceptable Set- places make decision out of, hideaway- quick/cheap.
2.) Unawareness Set- places to go to solve problem but don't know about them.
ex. mom's place

Front 6

Consideration Set

Back 6

the group of brands that a consumer would consider acceptable from amon all the brands in the product class of which he or she is aware.

Front 7

Evaluative Criteria

Back 7

Factors that represent both the objective attributes of a brand and the subjective ones a consumer uses to compare different products and brands.

Front 8

Make Product Choice

Back 8

Want people to return to you.
Give good reason to choose product.
Might study post purchase- find out not only satisfaction, but who is using it how and why
Find latent opportunities.

Front 9

Post Purchase Evaluation

Back 9

consumer evaluates the quality of decision he made which results in consumer satisfaction or dissatisfaction which is the overall feeling or attitude a person has about a product after purchasing it.

Front 10

General Consense

Back 10

Very weak on influencing because alot to influence

Front 11

Cognitive Dissonance

Back 11

The feeling of postpurchase psychological tension or anxiety consumers may experienced when faced with two or more highly attractive alternatives

Front 12

4 Models of Consumer Behavior

Back 12

1.) Economic Model
2.) Learning Model
3.) Psycho (Cycle) Analytical Model
4.) Social Psychological Model

Front 13

Personality

Back 13

psychological characteristics that consistently influence the way a person responds to situations in his environment.

Front 14

Lack of Gratitude

Back 14

Wont appreciate parents until you have kids of your own.

Front 15

Groups That Influence Consumer Behavior

Back 15

A.) Culture
B.) Subculture
C.) Social Class
D.) Reference Groups
E.) Family