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15 Cards in this Set
- Front
- Back
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The actors and forces outside marketing that affect marketing management's ability to build and maintian successful relationships with target customers. |
Marketing Environment |
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The actors close to the company that affect its ability to serve its customers---the company, suppliers, marketing intermediaries, customer markets, competitors, and publics. |
Microenvironment |
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The larger social forces that affect the microenvironment---demographics, economics, natural, technological, political, and cultural forces. |
Macroenvironment |
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Firms that help the company to promote, sell, and distribute its goods to final buyers. |
Marketing Intermediaries |
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Any group that has an actual or potential interest in or impact on an organization's ability to achieve its objectives. |
Public |
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The study of human populations in terms of size, density, location, age, gender, race, occupation, and other statistics. |
Demography |
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The 78 million people born during the years following World War II and lasting until 1964. |
Baby Boomers |
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The 49 million people born between 1965 and 1976 in the "birth dearth" following the baby boom. |
Generation X |
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The 83 million children of the baby boomers born between 1977 and 2000. |
Millennials or Generation Y |
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Economic factors that affect consumer purchasing power and spending patterns. |
Economic Environment |
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Natural resources that are needed as inputs by marketers or that are affected by marketing activities. |
Natural Environment |
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A management approach that involves developing strategies that both sustain the environment and produce profits for the company. |
Environmental Sustainability |
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Forces that create new technologies, creating new product and market opportunities |
Technological Environment |
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Laws, government agencies, and pressure groups that influence and limit various organizations and individuals in a given society. |
Political Environment |
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Institutions and other forces that affect society's basic values, perceptions, preferences, and behaviors. |
Cultural Environment |
