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10 Cards in this Set
- Front
- Back
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External Influences |
Culture, subculture, demographics, social structure, reference groups, family, and marketing activities. |
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Consumer Behavior |
Study of groups, individuals, or organizations and the processes they use to select, secure, use, dispose of products and or services, to satisfy needs and impacts on community. |
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Market Segmentation |
is a portion of a larger market whos needs differ from the larger market. 1. Identify need sets 2. Group customers with similar needs 3. Describe each group 4. Selecting attracting segments to serve |
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Marketing Mix |
Product, communications, price, distribution and services |
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Self- Concept |
is the totality of an individual's thoughts and feelings about oneself |
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Lifestyle |
is how one lives including the products one buys, how one uses them, what one thinks of them, and how one feels about them |
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Consumer Decisions |
Consumer decisions result from perceived problems and opportunities |
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Consumer Problems |
Arise in specific situations and nature of the situation influences resulting consumer behavior |
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Culture |
is the complex whole that includes knowledge,belief, art, law, morals, customs and other capabilities and habits acquired by humans as members of society |
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The Concept of Culture |
Cultural values give rise to norms and associated sanctions, which in turn influence consumption patterns |
