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5 Cards in this Set
- Front
- Back
Production Concept
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• Focuses on wide distribution rather than elegant features.
• Believe that the consumer will buy the product that is closely available. • Necesseties: eg. food |
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Product Concept
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• Focuses on product quality and features
• Mostly about product innovation • Eg. Apple products |
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Selling Concept
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• Believes that the customer will buy the product once heavy promotion is done.
• Creates their own product and convince potential customers to purchase. • Mainly focuses on promotion, marketing and selling • Deals with unsort goods |
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Market Concept
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• Focuses on customer needs / demand
• Believes that heavy market research must be done in order to assess demand and then produce. |
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Societal Marketing Concept
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• Produces products that will have positive long term effects on the customer, society amd environment.
• Implications: -Produce to make a profit -To satisfy consumer wants. -Society's interest |
