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7 Cards in this Set
- Front
- Back
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Business Markets (B2B)
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when an individual or group purchases a specific kind of product for resale, direct use in producing other products, or use in general operations
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4 Types of B2B Markets
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producer
reseller government institutional |
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Business Buying Decision Process (5)
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1. Recognize problem
2. Develop product specifications to solve problem 3. Search for and evaluate possible products and suppliers 4. Select product and supplier and order product 5. Evaluate product and supplier performance |
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3 Types of Business Purchases
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New task
Straight rebuy Modified rebuy |
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New Task Purchase
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purchased item to be used to perform a new job or solve a new problem
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Straight Rebuy Purchase
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routine purchases of same products under approximately same terms
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Modified Rebuy Purchase
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new-task purchase that is changed on subsequent orders or when straight rebuy requirements are modified
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