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12 Cards in this Set
- Front
- Back
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What is consumer buyer behavior? |
Consumer buyer Behavior refers to the buying behavior of final consumers. In other words, individuals and households that buy goods and services for personal consumption. |
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What is the consumer market? |
The consumer market is all the individuals and households that buy or acquire goods and services for personal consumption. |
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What is culture? |
Culture is the set of basic values, perceptions, wants, and behavior that is learned by a member of society from family and other important institutions. |
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What is a subculture? |
A subculture is a group of people with shared value systems based on common life experiences and situations. |
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What is cross-cultural marketing? |
Cross-cultural marketing refers to including ethnic themes and cross-cultural perspectives within a brand's mainstream marketing, appealing to consumer similarities across subcultures rather than differences. |
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What is social class? |
Social classes are relatively permanent and ordered divisions in a society whose members share similar values, interests, and behaviors. |
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What is a group? |
A group is two or more people who interact to accomplish individual or mutual goals. |
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What is word-of-mouth influence? |
Word-of-mouth influence is the impact of the personal words and recommendations of trusted friends, associates, and other consumers on buying behavior. |
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What is an opinion leader? |
An opinion leader is a person within a reference group who, because of special skills, knowledge, personality, or other characteristics, exerts social influence on others. |
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What are online social networks? |
Online social networks are online social communities - blogs, social networking websites, and other online communities - where people socialize or exchange information and opinions. |
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What are four social factors that influence buying behavior. |
Small groups, social networks, family, and social roles and status. |
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What are five personal factors that influence buying behavior? |
Age and life cycle stage, occupation, economic situation, lifestyle, and personality and self-concept. |
