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28 Cards in this Set

  • Front
  • Back
Consumer Buyer Behavior
The buying behavior of final consumers--individuals and households who buy goods and services for personal consumption.
Consumer Market
All the individuals and households who buy or acquire goods and services for personal consumption.
Culture
The set of basic values, perceptions, wants, and behaviors learned by a member of society from family and other important institutions.
Subculture
A group of people with share value systems based on common life experiences and situations.
Social classes
Relatively permanent and ordered divisions in a society whose members share similar values, interests, and behaviors.
Group
Two or more people who interact to accomplish individual or mutual goals.
Opinion leader
Person within a reference group who, because of special skills, knowledge, personality, or other characteristics, exerts influence on others.
Lifestyle
A person's pattern of living as expressed in his or her activities, interests, and opinions.
Personality
A person's distinguishing psychological characteristics that lead to relatively consistent and lasting responses to his or her own environment.
Brand personality
The specific mix of human traits that may be attributed to a particular brand.
Motive (drive)
A need that is sufficiently pressing to direct the person to seek satisfaction of the need.
Perception
The process by which people select, organize, and interpret information to form a meaningful picture of the world.
Learning
Changes in an individual's behavior arising from experience.
Learning
Changes in an individual's behavior arising from experience.
Belief
A descriptive thought that a person holds about something.
Attitude
A person's consistently favorable or unfavorable evaluations, feelings, and tendencies toward an object or idea.
Complex Buying Behavior
Consumer buying behavior in situations characterized by high consumer involvement in a purchase and significant perceived differences among brands.
Dissonance-reducing buying behavior
Consumer buying behavior in situations characterized by high involvement but few perceived differences among brands.
Habitual Buying Behavior
Consumer buying behavior in situations characterized by low consumer involvement and few significant perceived brand differences.
Variety-seeking buying behavior
Consumer buying behavior in situations characterized by low consumer involvement but significant perceived brand differences
Need recognition
The first stage of the buyer decision process, in which the consumer recognizes a problem or need.
Information research
The stage of the buyer decision process in which the consumer is aroused to search for more information; the consumer may simply have heightened attention or may go into active information search.
Alternative Evaluation
The stage of the buyer decision process in which the consumer uses information to evaluate alternative brands in the choice set.
Purchase decision
The buyer's decision about which brand to purchase.
Postpurchase behavior
The stage of the buyer decison process in which consumers take further action after purchase, based on their satisfaction or dissatisfaction.
Cognitive Dissonance
Buyer discomfort cause by postpurchase conflict.
New product
A good, service, or idea that is perceived by some potential customers as new.
Adoption Process
The mental process through which an inidivudal passes from first hearing about an innovation to final adoption.