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28 Cards in this Set
- Front
- Back
Consumer Buyer Behavior
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The buying behavior of final consumers--individuals and households who buy goods and services for personal consumption.
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Consumer Market
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All the individuals and households who buy or acquire goods and services for personal consumption.
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Culture
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The set of basic values, perceptions, wants, and behaviors learned by a member of society from family and other important institutions.
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Subculture
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A group of people with share value systems based on common life experiences and situations.
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Social classes
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Relatively permanent and ordered divisions in a society whose members share similar values, interests, and behaviors.
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Group
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Two or more people who interact to accomplish individual or mutual goals.
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Opinion leader
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Person within a reference group who, because of special skills, knowledge, personality, or other characteristics, exerts influence on others.
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Lifestyle
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A person's pattern of living as expressed in his or her activities, interests, and opinions.
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Personality
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A person's distinguishing psychological characteristics that lead to relatively consistent and lasting responses to his or her own environment.
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Brand personality
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The specific mix of human traits that may be attributed to a particular brand.
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Motive (drive)
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A need that is sufficiently pressing to direct the person to seek satisfaction of the need.
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Perception
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The process by which people select, organize, and interpret information to form a meaningful picture of the world.
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Learning
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Changes in an individual's behavior arising from experience.
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Learning
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Changes in an individual's behavior arising from experience.
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Belief
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A descriptive thought that a person holds about something.
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Attitude
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A person's consistently favorable or unfavorable evaluations, feelings, and tendencies toward an object or idea.
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Complex Buying Behavior
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Consumer buying behavior in situations characterized by high consumer involvement in a purchase and significant perceived differences among brands.
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Dissonance-reducing buying behavior
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Consumer buying behavior in situations characterized by high involvement but few perceived differences among brands.
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Habitual Buying Behavior
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Consumer buying behavior in situations characterized by low consumer involvement and few significant perceived brand differences.
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Variety-seeking buying behavior
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Consumer buying behavior in situations characterized by low consumer involvement but significant perceived brand differences
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Need recognition
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The first stage of the buyer decision process, in which the consumer recognizes a problem or need.
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Information research
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The stage of the buyer decision process in which the consumer is aroused to search for more information; the consumer may simply have heightened attention or may go into active information search.
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Alternative Evaluation
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The stage of the buyer decision process in which the consumer uses information to evaluate alternative brands in the choice set.
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Purchase decision
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The buyer's decision about which brand to purchase.
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Postpurchase behavior
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The stage of the buyer decison process in which consumers take further action after purchase, based on their satisfaction or dissatisfaction.
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Cognitive Dissonance
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Buyer discomfort cause by postpurchase conflict.
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New product
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A good, service, or idea that is perceived by some potential customers as new.
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Adoption Process
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The mental process through which an inidivudal passes from first hearing about an innovation to final adoption.
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