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7 Cards in this Set
- Front
- Back
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Enduring Involvement
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a person's interest in a product/product category that is ongoing and long-term
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Consumer Buying Decision Process (5)
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1. Problem recognition
2. Info search (internal/external) 3. Evaluation of alternatives 4. Purchase 5. Post-purchase evaluation (will be given ex, name it) |
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3 Influences of Buying Decision Process
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situational, psychological, and social
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3-Step Perception Process
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1. Selective exposure
2. Selective distortion 3. Selective retention |
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Selective Exposure
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receiving some inputs while ignoring others
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Selective Distortion
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changing information when inconsistent with personal feelings or beliefs
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Selective Retention
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remembering those inputs that support personal feelings and beliefs and forgetting those that don't
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