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18 Cards in this Set
- Front
- Back
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Economic needs |
Economy of purchase, convenience, efficiency, dependability |
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Psychological variables |
Motivation, perception, learning, attitude, trust, lifestyle |
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Social influences |
Family, social class, reference groups |
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Culture and ethnicity |
Culture, ethnicity, International |
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, purchase situation |
Purchase reason, time, surroundings |
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The economic buyer Theory |
Consumers buy based on economic needs: which are concerned with making the best use of time and money |
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Directionally income |
What is left after paying taxes and paying for necessities |
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Needs |
Are the basic forces that motivate a person to do something, involve physical well-being, self View and relationships with others |
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Wants |
Needs that are learned during a person's life |
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A drive |
A strong stimulus that encourages action to reduce a need |
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social needs |
Concerned with love, friendship, status and esteem, things that involve a person's interaction with others |
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Personal needs |
Individuals needs for personal satisfaction, unrelated to what others think or do |
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Reference group |
The people to whom an individual looks when forming attitudes about a particular topic |
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Culture |
Whole set of beliefs, attitudes, and ways of doing things of a reasonable homogeneous set of people |
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Dissonance |
Feeling of uncertainty about whether the correct decision was made, buyer's remorse |
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Adoption process |
The steps individuals go through on the way to accepting or rejecting a new idea |
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Adoption process 6 steps |
Awareness, interest, evaluation, trial, decision, confirmation |
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Psychographics or lifetime analysis |
Analysis of a person's day-to-day pattern of living as expressed in that person's activities, interest, and opinions |
