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10 Cards in this Set
- Front
- Back
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Successfully leveraging core competencies and capabilities |
Core competency existing knowledge , facilities , parents , etc Applied to New markets , new products , etc |
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The Immediate Environment : Competitors |
Knows strengths and weaknesses Proactive rather than reactive strategy |
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The immediate environment : partners |
Firms are part of alliances Align with competitors , suppliers , etc Just in time delivery systems ( JIT) |
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Culture |
Shared meanings , beliefs , morals , values , and customs of a group of people "collective programming of the mind " |
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Demographics |
Characteristics of human populations and segments |
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Social trends |
General movements in opinions , tastes , and preferences in a social group |
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Technology advances |
Radical innovation that drastically alters the nature of product or business category upon its introduction to the market |
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Economic situation |
Assessment of both the domestic and international business climate |
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Political / regulatory environment |
Political parties , government organizations , and legislation and laws affecting business operations |
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Demographic factors |
Provides an easily understood snapshot of the typical consumer in a specific target market |
