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29 Cards in this Set
- Front
- Back
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ATTITUDE
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A learned predisposition to respond to an object or class of objects in a consistent favourable or unfavourable way.
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BELIEFS
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A consumer’s subjective perception of how well a product or brand performs on different attributes.
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BRAND LOYALTY
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A favourable attitude toward and consistent purchase of a single brand over time.
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BUZZ MARKETING
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Popularity created by consumer word of mouth.
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COGNITIVE DISSONANCE
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The feeling of postpurchase psychological tension or anxiety.
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CONSIDERATION SET
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The group of brands that a consumer would consider acceptable from among all the brands which he or she is aware of.
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CONSUMER BEHAVIOUR
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The actions that a person takes in purchasing and using products and services, including the mental and social processes that precede and follow these actions.
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CONSUMER SOCIALIZATION
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The process by which people acquire the skills, knowledge, and attitudes necessary to function as consumers.
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EVALUATIVE CRITERIA
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Factors that represent both the objective attributes of a brand and the subjective ones you use to compare different products and brands.
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FAMILY LIFE CYCLE
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The distinct phases that a family progresses through from formation to retirement, each phase bringing with it identifiable purchasing behaviours.
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INVOLVEMENT
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The personal, social, and economic significance of the purchase to the consumer.
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LEARNING
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Those behaviours that result from (1) repeated experience and (2) thinking.
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LIFESTYLE
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A mode of living that is identified by how people spend their time and resources, what they consider important in their environment, and what they think of themselves and the world around them.
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MOTIVATION
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The energizing force that causes behaviour that satisfies a need.
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NATIONAL CHARACTER
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A distinct set of personality characteristics common among people of a country or society.
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OPINION LEADERS
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Those knowledgeable about users of particular products and services, and so their opinions influence others’ choices.
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PERCEIVED RISK
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The anxieties felt because the consumer cannot anticipate the outcome of a purchase but believe that there may be negative consequences.
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PERSONALITY
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A person’s consistent behaviours or responses to recurring situations.
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PERCEPTION
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The process by which an individual selects, organizes, and interprets information to create a meaningful picture of the world.
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PURCHASE DECISION PROCESS
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The stages a buyer passes through in making about which products and services to buy.
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REFERENCE GROUPS
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People to whom an individual looks as a basis for self-appraisal or as a source of personal standards.
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SELF-CONCEPT
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The way people see themselves and the way they believe others see them.
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SITUATIONAL INFLUENCES
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The purchase situation affects the purchase decision process through five situational influences: (1) the purchase task, (2) social surroundings, (3) physical surroundings, (4) temporal effects, and (5) antecedent states.
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SOCIAL CLASS
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The relatively permanent homogeneous divisions in a society into which people sharing similar vales, lifestyles, interests and behaviour can be grouped.
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SUBCULTURES
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Subgroups within the larger or national culture with unique values, ideas and attitudes.
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SUBLIMINAL PERCEPTION
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Means that you see or hear messages without being aware of them.
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VALUES
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Personally or socially preferable modes of conduct or states of existence that are enduring.
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VIRAL MARKETING
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The online version of word of mouth, involving the use of messages, “infectious” enough that consumers wish to pass them along to others, through online communication.
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WORD OF MOUTH
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The influencing of people during conversations.
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