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5 Cards in this Set

  • Front
  • Back
Which of the following objectives of a business is the most important?
A) To engage in some specific business activity which will perform a socially and economically useful function.
B) To develop an organization to carry on the business and implement its strategies.
C) To earn enough profit to survive.
D) All three of the above are equally important, because a failure in any one could lead to a total failure of the business.
E) Both B and C are more important than A.
When setting objectives for the whole firm, TOP MANAGEMENT should:
involve the marketing manager in the objective setting process.
t or false A mission statement should focus on just the key goals of a company?
true
T or F Company objectives should lead to a heirachy of marketing objectives?
true
How many years does a patent owner have to monopoly and develop his product
20-years