Marketing Chapter 3

Front 1

Intranet

Back 1

A network that connects people within a company to each other and to the company network

Front 2

Extranet

Back 2

A network that connects a company with its suppliers and distributors

Front 3

Internet

Back 3

A vast public web of computer networks, which connects users of all types all around the worl dto each other and to an amazingly large "information repository." The internet makes up one big "information highway" that can dispatch bits at incredible sppeds from one location to another.

Front 4

Customerization

Back 4

Leaving it to the individual cusomters to design the marketing offering--allowing cusomters to be prosumers rather than only consumers.

Front 5

E-Business

Back 5

The use of electronic platforms--intranets, extranets, and the Internet--to conduct a company's business.

Front 6

E-commerce

Back 6

Buying and selling processes supported by electronic means, primarily the Internet.

Front 7

E-marketing

Back 7

The marketing side of e-commerce--company efforts to communicate about, promote, and sell products and services over the Internet.

Front 8

B2C (Business to Customer) E-commerce

Back 8

The online selling of goods and services to final consumers.

Front 9

B2B (Business-to-business) E-commerce

Back 9

Using B2B trading networks, auction sites, spot exchanges, online product catalogs, barter sites, and other online resources to reach new customers, serve current customers more effectively, and obtain buying efficiencies and better prices.

Front 10

Open trading networks

Back 10

Huge e-marketspaces in which B2B buyers and sellers find each other online, share information, and complete transactions efficiently.

Front 11

Private Trading Netorks (PTNs)

Back 11

B2B trading networks that link a particular seller with its own trading partners.

Front 12

C2C (consumer-to-consumer) e-commerce

Back 12

Online exchange of goods and information between final consumers

Front 13

C2B (consumer-to-business) E-commerce

Back 13

Online exchanges in which consumers search out sellers, learn about their offers, and initiate purchases, sometimes even driving transaction terms.

Front 14

Click-only companies

Back 14

The so-called dot-coms, which operate only online without any brick-and-mortar market presence.

Front 15

Click-and-mortar companies

Back 15

Traditional brick-and-mortar companies that have added e-marketing to their operations.

Front 16

Corporate Web Site

Back 16

A Web site designed to build customer goodwill and to supplement other sales channels, rather than to sell the company's products directly.

Front 17

Marketing Web site

Back 17

A Web site that engages consumers in interactions that will move them closer to a direct purchase or other marketing outcome.

Front 18

Online advertising

Back 18

Advertising that appears while consumers are surfing the Web, including banner and ticker ads, interstitials, skyscrapers, and other forms.

Front 19

Viral Marketing

Back 19

The internet version of word-of-mouth marketing--e-mail messages or other marketing events that are so infectious that customers will want to pass them along to friends.

Front 20

Web communities

Back 20

Web sites upon which members can congregate online and exchange views on issues of common interest.

Front 21

Webcasting

Back 21

The automatic downloading of customized information of interest to recipients' PCs, affording an attractive channel for delivering Internet advertising or other information content.