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5 Cards in this Set
- Front
- Back
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What is the scope of marketing ethics?
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- Business ethics" the branch of ethical study that examines ethical rules and principles within a commercial context, the various moral or ethical problems that might arise in a business setting, and any special duties or obligations that apply to persons engaged in commerce
- Marketing ethics: refers to those ethical problems that are specific to the domain of marketing |
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How is an ethical climate created in the workplace?
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- ethical climate: the set of values within a marketing firm or in the marketing division of any firm, that guides decision making and behaviour
- everyone in the firm must share the same understanding of these values and how they translate into the business activities of the firm - firm must develop explicit rules and implicit understandings that govern the firm's transactions |
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What's the link between ethics and CSR?
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- CSR: the voluntary actions taken by a company to address the ethical, social and environmental impacts of its business operations and the concerns of its stakeholders
- Firms should implement programs that are socially responsible and employees should act in an ethically responsible manner - Some firms can be perceived as socially responsible but also unethical (e.g. unethical but donates a lot) |
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What is the framework for ethical decision making?
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- Step 1: Identify Issues:
- Step 2: Gather Information and Identify Stakeholders - gather facts important to the ethical issue, including all relevant legal information - Step 3: Brainstorm and Evaluate Alternatives - Step 4: Choose a Course of Action |
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How are ethics integrated into the marketing strategy?
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- Planning phase: include ethical statements in the firm's mission or vision statements
- Implementation phase: ensures the values remain consistent with the values of the company's primary target market; groups may be responsive to the firm's efforts - Control phase: evaluate their actions from an ethical perspective |
