Reading...
Play button
Play button
Use LEFT and RIGHT arrow keys to navigate between flashcards;
Use UP and DOWN arrow keys to flip the card;
H to show hint;
A reads text to speech;
19 Cards in this Set
- Front
- Back
|
Distribution Intensity
|
-the number of supply chain members to use at each level of the supply chain
-broken into 3 levels -intensive -exclusive -selective |
|
|
Intensive Distribution
|
-strategy designed to get products into an many outlets as possible
|
|
|
Exclusive Distribution
|
-strategy in which only selected retailers can sell a manufacturing brand
|
|
|
Selective Distribution
|
-lies between the intensive and exclusive distribution strategies
|
|
|
Conventional Supermarket
|
-type of retailer that offers groceries, meat and product with limited sales on non food items
|
|
|
Limited Assortment Supermarket
|
-retailers that offer only on or two brands or sizes of more products and attempt to achieve greater efficiency and reduce costs
|
|
|
Supercenter
|
-large stores combining full-line discount stores with supermarkets in one place
|
|
|
Warehouse Clubs
|
-large retailers with an irregular assortment, low service levels, and low prices that often require membership
|
|
|
Convenience Store
|
-type of retailer that provides a limited number of items at a convenient location in a small store with speedy checkout
|
|
|
Department Store
|
-retailer that carries many different types of merchandise and lots of items within each time
-offers some customer service organize into separate departments |
|
|
Full-Line Discount Store
|
-retailers that offer low prices, limited service, and broad variety of merchandise
-ex. walmart or target |
|
|
Specialty Store
|
type of retailer that concentrates on a limited number of complementary merchandise categories in a relatively smalls store
-ex. Drugstore |
|
|
Category Specialist
|
-retailer that offers a narrow variety but a deep assortment of merchandise
-ex. home improvement center |
|
|
Category Killer
|
-specialist that offers an extensive assortment in a particular category
-so overwhelming that other retailers have difficulty competing |
|
|
Extreme Value Retailer
|
-general merchandise discount store found in lower-income urban and rural areas
|
|
|
Off-Price (Close-Out) Retailers
|
-type of retailer that offers an inconsistent assortment of merchandise at relatively low prices
-usually offer odd sized, out dated, or unpopular items -ex. TJ Maxx or Marshalls |
|
|
Irregulars
|
-merchandise with minor construction errors
-usually sold at off-price retailers |
|
|
Outlet Stores
|
-Off-Price retailers that often stock irregulars, out of season merchandise, or overstocks from the parent company
|
|
|
Factory Outlets
|
-outlet stores owned by manufacturers
|
