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20 Cards in this Set
- Front
- Back
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connection directly with carefully targeted individual consumers to both obtain an immediate response and cultivate lasting customer relationships
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direct marketing
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organized collection of comprehensive data about individual customers or prospects, including geographic, demographic, psychographic, and behavioral data
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customer database
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direct marketing by sending an offer, announcement, reminder, or other item to a person at a particular physical or virtual address
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direct-mail marketing
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direct marketing through print, video, or digital catalogs that are mailed to select customers, made available in stores, or presented online
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catalog marketing
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using the telephone to sell directly to customers
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telephone marketing
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direct marketing via TV, including infomercials and home shopping channels
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Direct-response TV marketing
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company efforts to market products and services and build customer relationships over the Internet
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online marketing
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a vast public web of computer networks that connects users of all types all around the world to each other and to an amazingly large "info repository"
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internet
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to so-called dot-coms, which operate only online without any brick-and-mortar market presence
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click-only companies
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traditional brick-and-mortar companies that had added online marketing to their operations
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click-and-mortar companies
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businesses selling goods and services online to final consumers
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business-to-consumer (B2C) online marketing
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businesses using B2B Web sites, email, online catalogs, online trading networks, to reach new business customers, serve current customers more effectively, and obtain buying efficiences and better prices
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business-to-business (B2B) onling marketing
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online exchanges of good and info between final consumers
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consumer-to-consumer (C2C) online marketing
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online journals where people post their thoughts, using on a narrowly defined topic
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blogs
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online exchanges in which consumers serach out sellers, learn about their offers, and intiate purchases, sometimes even driving transaction term
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consumer-to-business (C2B) online marketing
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web site designed to build customer goodwill, collect customer feedback, and supplement other sales channels, rather than to sell the company's product directly
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corporate web site
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web site that engages consumers in interactions that will move them closer to a direct purches or other marketing outcome
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marketing web site
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advertising that appears while consumers are surfing the Web, including display ads, search-related ads, online classifieds, and other forms
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online advertising
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internet version of word-of-mouth marketing -- web sites, videos, email messages, or other marketing events that are so infectious that customers will want to pass them along to friends
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viral marketing
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online social communitieswhere ppl socialize or exchange info and opinions
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online social networks
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