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9 Cards in this Set
- Front
- Back
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Customer relationship management:
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A business philosophy and set of strategies, programs, and systems that focus on identifying and building loyalty among the firm’s most valued customers.
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Goods
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Items that you can physically touch
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Ideas
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Include thoughts, opinions, and philosophies, and intellectual concepts such as these also can be marketed.
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Services
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: Intangible customer benefits that are produced by people or machines and cannot be separated from the producer.
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Supply chain
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The group of firms that make and deliver a given set of goods and services.
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Supply chain management
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Refers to a set of approaches and techniques that firms employ to efficiently and effectively integrate their suppliers, manufacturers, warehouses, stores, and other firms involved in the transaction into a seamless value chain.
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Value-based Marketing
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Marketing that focuses on providing customers with benefits that far exceed the cost (money, time, effort) of acquiring and using a product or service while providing a reasonable return to the firm
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Need
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A person feeling physiologically deprived of basic necessities, such as food, clothing, and shelter
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Want
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: The particular way in which a person chooses to satisfy a need, which is shaped by a person’s knowledge, culture, and personality.
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