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15 Cards in this Set

  • Front
  • Back
Marketing Channel (channel of distribution)
A set of interdependent organizations that ease the transfer of ownership as products move from producer to business user or consumer
Channel members
All parties in the marketing channel that negotiate with one another, buy and sell products, and facilitate the change of ownership between buyer and seller in the course of moving the product from the manufacturer into the hands of the final consumer
supply chain
the connected chain of all of the business entities, both internal and external to the company, that perform or support the logistics function
discrepancy of quantity
the difference between the amount of product produced and the amount an end user wants to buy
discrepancy of assortment
the lack of all the items a customer need to receive full satisfaction from a product or products
temporal discrepancy
a situation that occurs when a product is produced but a customer is not ready to buy it
spatial discrepancy
the difference between the location of a producer and the location of widely scattered markets
retailer
a channel intermediary that sells mainly to consumers
merchant wholesaler
an institution that buys goods from manufacturers and resells them to business, government agencies, and other wholesalers or retailers and that receives and takes title to goods, stores them in its own warehouses, and later ships them
agents and brokers
wholesaling intermediaries who do not take title to a product but facilitate its sale from producer to end user by representing retailers, wholesalers, or manufacturers
logistics
the process of strategically managing the efficient flow and storage of raw materials, in process inventory, and finished goods from point of origin to point of consumption
direct channel
a distribution channel in which producers sell directly to consumers
dual distrubution
the use of two or more channels to distribute the same product to target markets
strategic channel alliance
a cooperative agreement between business firms to use the others already established distribution channel
supply chain management
a management system that coordinates and integrates all of the activities performed by supply chain members into a seamless process, from the source to the point of consumption, resulting in enhanced customer and economic value