Use LEFT and RIGHT arrow keys to navigate between flashcards;
Use UP and DOWN arrow keys to flip the card;
H to show hint;
A reads text to speech;
15 Cards in this Set
- Front
- Back
Marketing Channel (channel of distribution)
|
A set of interdependent organizations that ease the transfer of ownership as products move from producer to business user or consumer
|
|
Channel members
|
All parties in the marketing channel that negotiate with one another, buy and sell products, and facilitate the change of ownership between buyer and seller in the course of moving the product from the manufacturer into the hands of the final consumer
|
|
supply chain
|
the connected chain of all of the business entities, both internal and external to the company, that perform or support the logistics function
|
|
discrepancy of quantity
|
the difference between the amount of product produced and the amount an end user wants to buy
|
|
discrepancy of assortment
|
the lack of all the items a customer need to receive full satisfaction from a product or products
|
|
temporal discrepancy
|
a situation that occurs when a product is produced but a customer is not ready to buy it
|
|
spatial discrepancy
|
the difference between the location of a producer and the location of widely scattered markets
|
|
retailer
|
a channel intermediary that sells mainly to consumers
|
|
merchant wholesaler
|
an institution that buys goods from manufacturers and resells them to business, government agencies, and other wholesalers or retailers and that receives and takes title to goods, stores them in its own warehouses, and later ships them
|
|
agents and brokers
|
wholesaling intermediaries who do not take title to a product but facilitate its sale from producer to end user by representing retailers, wholesalers, or manufacturers
|
|
logistics
|
the process of strategically managing the efficient flow and storage of raw materials, in process inventory, and finished goods from point of origin to point of consumption
|
|
direct channel
|
a distribution channel in which producers sell directly to consumers
|
|
dual distrubution
|
the use of two or more channels to distribute the same product to target markets
|
|
strategic channel alliance
|
a cooperative agreement between business firms to use the others already established distribution channel
|
|
supply chain management
|
a management system that coordinates and integrates all of the activities performed by supply chain members into a seamless process, from the source to the point of consumption, resulting in enhanced customer and economic value
|