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23 Cards in this Set
- Front
- Back
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Developing and performing marketing activities across national boundaries
Provides growth opportunities, promotes innovation, fosters marketing of better, less expensive products |
international marketing
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The market value of a nation’s total output of goods and services for a given period; an overall measure of economic standing
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gross domestic product
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A duty levied by a nation on goods bought outside its borders and brought in
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import tariff
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A limit on the amount of goods an importing country will accept for certain product categories in a specific period of time
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quota
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A governmental suspension of trade in a particular product or with a given country
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embargo
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Government restrictions on the amount of a particular currency that can be bought or sold
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exchange controls
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The difference between the value of a nation’s imports and exports
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balance trade
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An alliance that merges Canada, Mexico, and the United States into a single market
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North American Free Trade Agreement
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An alliance that promotes trade among its member countries in Europe
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European Union
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An alliance that promotes the free circulation of goods, services, and production factors, and has a common external tariff and commercial policy among member nations in South America
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Common Market of the Southern Cone
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An alliance that promotes open trade and economic and technical cooperation among member nations throughout the world
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Asia-Pacific Economic Cooperation
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An entity that promotes free trade among member nations
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World Trade Organization
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An agreement among nations to reduce worldwide tariffs and increase international trade
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General Agreement on Tariffs and Trade
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An alternative to direct investment requiring the licensee to pay commissions or royalties on sales or supplies used in manufacturing
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Licensing
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A form of licensing in which the franchiser grants the franchisee the right to market its product in accordance with the franchiser’s standards
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Franchising
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The practice of hiring a foreign firm to produce a designated volume of product to specification
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contract manufacturing
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The practice of contracting manufacturing or other tasks to companies in countries where labor and supplies are less
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outsourcing
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A partnership between a domestic firm and a foreign firm or government
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joint venture
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A partnership (possibly of traditional rivals) formed to create a competitive advantage on a worldwide basis
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strategic alliance
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facilities overseas situation in which a company owns subsidiaries or other
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direct ownership
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A firm that has operations or subsidiaries in many countries
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multinational enterprise
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Adjusting marketing mixes according to cultural, regional, and national differences
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customization
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The development of marketing strategies that treat the entire world (or its major regions) as a single entity
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globalization
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