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13 Cards in this Set

  • Front
  • Back
reward to a business firm for the risk it undertakes in offering a product for sale
statement of the organizations scope
organizational culture
Set of values, ideas, and attitudes that is learned and shared amoung the members of an organization
targers of performance to be achieved, often by a specific time
Market share
ratio of a firms sales to the total sales of all firms in the industry
Stragtegic Marketing Process
approach whereby an organization alocates its marketing mix resourceds to reach its target markets
marketing Plan
Road map for the marketing activites of an organization for a specified future perio df time
Situation analysis
taking stock of where a firm or product has been recently, where it is now, and where it is headed
SWOT analysis
Organizations appraisal of its internal stregths and weaknesses and its external opportunites and threats.
Marketing segmentation
Sorting potential buyers into groups that have a common needs and will respond similarly to a marketing action
Points of difference
those characteristices of a product or service that make it superior to sompetitive substutes
Marketing strategy
means by which a marketing goal is to be achieved
marketing tactics
detailed day to day operational decisions essential to the overall success of marketing strategies