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8 Cards in this Set
- Front
- Back
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Premiums/Giveaways: |
Low-cost items given to consumers at a discount or free. They are designed to increase sales by building product loyalty and attracting new customers. |
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Institutional promotion: |
A promotional method used to create a favorable image for a business to help it advocate for change, or take a stand on trade or community issues. |
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Slotting allowance: |
A cash premium paid by a manufacturer to a retailer to help the retailer cover the cost of placing the manufacturer’s product on the shelves. |
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Advertising: |
A form of non personal promotion in which companies pay to promote ideas, goods, or services. |
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Sponsorship: |
When sponsors negotiate the right to use their logos and names on retail products to enhance their corporate image. |
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Sales Promotion: |
According to the AMA, Sales Promotion represents all marketing activities other than personal selling, advertising, and public relations that are directed at a business or retail customers to boost sales. |
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Publicity: |
Involves bringing news or newsworthy information about an organization to the public's attention. |
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Social Media: |
Electronic media that allows people with similar interests to participate in a social network. |
