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3 Cards in this Set
- Front
- Back
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price |
assignment of value, or the amount the the consumer most exchange to receive offering |
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Elements/ steps of price planning |
1. develop pricing objectives 2. estimate demand 3. determine costs 4. evaluate the pricing environment 5. choose a pricing strategy |
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Step 1. of price planning |
-sales objectives -profit objectives - competitive effect -customer effect ( impact competion - |
