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23 Cards in this Set
- Front
- Back
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Consumer Product |
A product bought by final consumers for personal consumption |
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convenience product |
a consumer product that customers usually buy frequently, immediately, and with minimal comparison and buying effor |
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shopping product |
a consumer product that the customer, in the process of selecting and purchasing, usually compares on such attributes as suitability, quality, price and style |
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specialty product |
a consumer product with unique characteristics or brand identification for which a significant group of buyers is willing to make a special purchase effort |
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unsought product |
a consumer product that the consumer either does not know about or knows about but does not normally consider buying |
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industrial product |
a product bought by individuals and organizations for further processing or for use in conducting business |
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social marketing |
the use of commercial marketing concepts and tools in programs designed to influence individuals' behavior to improve their well-being and that of society |
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product quality |
the characteristic of a product or service that bear on its ability to satisfy stated or implied customers |
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brand |
a name, term, sign, symbol, or design or combination of these, that identifies the products or services of one seller or group of sellers and differentiates them from those of competitors |
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packaging |
the activities of designing and producing the container or wrapper for a product |
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product line |
a group of products that are closely related because they function in a similar manner, are sold to the same customer groups, are marketing through the same types of outlets, or fall within given price ranges |
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product mix |
the set of all product lines and items that a particular seller offers for sale |
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service intangibility |
services cannot be seen, tasted, felt, heard or smelled before they are bought |
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service inseparability |
services are produced and consumed at the same time and cannot be separated from their providers |
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service variability |
the quality of services may vary greatly depending on who provides them and when, where, and how they are provided |
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service perishability |
services cannot be stored for later sale or use |
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service profit chain |
the chain that links service firm profits with employee and customers satisfaction |
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internal marketing |
orienting and motivating customer contact employees and supporting service employees to work as a team to provide customer satisfaction |
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interactive marketing |
training service employees in the fine art of interacting with customers to satisfy their needs |
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brand equity |
the differential effect that knowing the brand name has on customer response to the product or its marketing |
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store brand |
a brand created and owned by a reseller of a product or service |
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line extension |
extending an existing brand name to new forms, colors, sizes, ingredients, or flavors of an existing product category |
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brand extension |
extending an existing brand name to new product categories |
