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5 Cards in this Set
- Front
- Back
Consumer Behavior
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Actions a person takes in purchasing and using products and services
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Purchase decision process
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Stages a buyer passes through in making choices about which products or services to buy
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Problem recognition
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Perceiving a difference between a person’s ideal and actual situations big enough to trigger a decision
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Internal Search
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Scanning your memory for previous experience with brands or products
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External Search
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Past experience or knowledge is insufficient, the risk of making a wrong purchase decision is high, and the cost of gathering information is low.
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