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5 Cards in this Set

  • Front
  • Back
Consumer Behavior
Actions a person takes in purchasing and using products and services
Purchase decision process
Stages a buyer passes through in making choices about which products or services to buy
Problem recognition
Perceiving a difference between a person’s ideal and actual situations big enough to trigger a decision
Internal Search
Scanning your memory for previous experience with brands or products
External Search
Past experience or knowledge is insufficient, the risk of making a wrong purchase decision is high, and the cost of gathering information is low.