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31 Cards in this Set
- Front
- Back
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Customer insight |
Fresh understanding of customers in the marketplace derived from marketing information that become the basis for creating customer value and relationships |
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Marketing information system |
People and procedures for assessing information needs developing the needed information and helping decision makers to use the info to generate invalidate actionable customer and market insights. |
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Internal databases |
Electronic collections of consumer market info obtained from data sources with in the company network. |
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Marketing intelligence |
The systematic collection and analysis of publicly available information about consumers competitors and developments in the market environment |
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Marketing intelligence |
The systematic collection and analysis of publicly available information about consumers competitors and developments in the market environment |
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Marketing research |
The systematic design collection analysis and reporting of data relevant to a specific marketing situation facing an organization |
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Exploratory research |
Marketing research to gather the luminary info that will help to find problems and suggest hypotheses |
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Descriptive research |
Marketing research to better describe marketing problems situations where markets such as the market potential for a product or the demographics and attitudes of consumers |
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Descriptive research |
Marketing research to better describe marketing problems situations where markets such as the market potential for a product or the demographics and attitudes of consumers |
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Causal research |
Marketing research to test hypotheses about cause and effect relationships |
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Descriptive research |
Marketing research to better describe marketing problems situations where markets such as the market potential for a product or the demographics and attitudes of consumers |
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Causal research |
Marketing research to test hypotheses about cause and effect relationships |
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Secondary data |
Enfold already exists somewhere having been collected for another purpose |
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Primary data |
Info collected for the specific purpose at hand |
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Primary data |
Info collected for the specific purpose at hand |
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Commercial online databases |
Computerized collections of information available from online commercial sources or via the Internet |
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Observational research |
Gathering primary data by observing relevant people actions and situations |
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Ethnographic research |
A form of observational research that involves sending trained observers to watch and interact with consumers in their natural habitat |
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Survey research |
Gathering primary data by asking people questions about their knowledge attitudes preferences and buying behavior |
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Survey research |
Gathering primary data by asking people questions about their knowledge attitudes preferences and buying behavior |
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Experimental research |
Gathering primary data by selecting matched groups of subjects giving them different treatments controlling related factors and checking the differences in group responses |
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Survey research |
Gathering primary data by asking people questions about their knowledge attitudes preferences and buying behavior |
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Experimental research |
Gathering primary data by selecting matched groups of subjects giving them different treatments controlling related factors and checking the differences in group responses |
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Focus group interviewing |
Personal interviewing that involves inviting 6 to 10 people together for a few hours with a trained interviewer to talk about the product service or organization the interviewer focuses the group discussion on important issues |
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Online marketing research |
Collecting primary data online through Internet surveys online focus groups web-based experiments or tracking consumers online behavior |
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Online marketing research |
Collecting primary data online through Internet surveys online focus groups web-based experiments or tracking consumers online behavior |
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Online focus groups |
Gathering a small group of people online with the train to moderator to chat about a product service or organization and gain qualitative insights about consumer attitudes and behavior |
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Online marketing research |
Collecting primary data online through Internet surveys online focus groups web-based experiments or tracking consumers online behavior |
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Online focus groups |
Gathering a small group of people online with the train to moderator to chat about a product service or organization and gain qualitative insights about consumer attitudes and behavior |
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Sample |
A segment of the population selected for marketing research to represent the population as a whole |
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Customer relationship management CRM |
Managing detailed information about individual customers and carefully managing customer touch points in order to maximize customer loyalty |
