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5 Cards in this Set
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- Back
quantitative research |
places heavy emphasis on using formal stander questions and predetermined response options in questionaires |
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qualititative research |
collection of data in form of text using open ended questions |
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in depth interview (IDI) |
well trained interviewer asks a participant a set of semi structured question face to face |
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focus group research |
qualitative method; responses to open ended questions are collected from small groups of participants who discuss topics |
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bulletinboard |
online research format in which participants agree to post regularly over a period of four to five days |