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5 Cards in this Set

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  • Back

quantitative research

places heavy emphasis on using formal stander questions and predetermined response options in questionaires

qualititative research

collection of data in form of text using open ended questions

in depth interview (IDI)

well trained interviewer asks a participant a set of semi structured question face to face

focus group research

qualitative method; responses to open ended questions are collected from small groups of participants who discuss topics

bulletinboard

online research format in which participants agree to post regularly over a period of four to five days