Study your flashcards anywhere!

Download the official Cram app for free >

  • Shuffle
    Toggle On
    Toggle Off
  • Alphabetize
    Toggle On
    Toggle Off
  • Front First
    Toggle On
    Toggle Off
  • Both Sides
    Toggle On
    Toggle Off
  • Read
    Toggle On
    Toggle Off
Reading...
Front

How to study your flashcards.

Right/Left arrow keys: Navigate between flashcards.right arrow keyleft arrow key

Up/Down arrow keys: Flip the card between the front and back.down keyup key

H key: Show hint (3rd side).h key

A key: Read text to speech.a key

image

Play button

image

Play button

image

Progress

1/35

Click to flip

35 Cards in this Set

  • Front
  • Back
HOW MARKETING HARMS CONSUMERS
1.HIGH PRICES
2.DECEPTIVE PRACTICES
3.HIGH-PRESSURE SELLING
4.SHODDY OR UNSAFE PRODUCTS
5.PLANNED OBSOLESCENCE
6.POOR SERVICE TO DISADVANTAGED CONSUMERS
3 FACTORS THAT CAUSES PRICES TO BE HIGHER
1.HIGH COSTS OF DISTIBUTION
2.HIGH ADVERTISING & PROMOTION COSTS
3.EXCESSIVE MARKUPS
3 GROUPS OF DECEPTIVE PRACTICES
1.DECEPTIVE PRICING
2.PROMOTION
3.PACKAGING
DECEPTIVE PRICING
INCLUDES PRACTICES SUCH AS FALSELY ADVERTISING "FACTORY" PRICES FROM A PHONY HIGH RETAIL LIST PRICE.
DECEPTIVE PROMOTION
INCLUDES PRACTICES SUCH AS OVERSTATING THE PRODUCT'S FEATURES, LURING THE CUSTOMER TO THE STORE FOR A BARGAIN THAT IS OUT OF STOCK, OR RUNNING RIGGED CONTESTS.
DECEPTIVE PACKAGING
INCLUDES EXAGGERATING PACKAGE CONTENTS THROUGH SUBTLE DESIGN, NOT FILLING THE PACKAGE TO THE TOP, USING MISLEADING LABELING, OR DESCRIBING SIZE IN MISLEADING TERMS.
WHEELER-LEA ACT
GIVES THE FEDERAL TRADE COMMISSION (FTC) POWER TO REGULATE "UNFAIR OR DECEPTIVE ACTS OR PRACTICES."
PLANNED OBSOLESCENCE
CAUSING THEIR PRODUCTS TO BECOME OBSOLETE BEFORE THEY ACTUALLY SHOULD NEED REPLACEMENT.
2 MAJOR GRASSROOTS MOVEMENTS TO KEEP BUSINESS IN LINE
1.CONSUMERISM
2.ENVIRONMENTALISM
"REDLINING"
A TYPE OF ECONOMIC DISCRIMINATION IN WHICH MAJOR CHAIN RETAILERS AVOID PLACING STORES IN DISADVANTAGED NEIGHBORHOODS.
THINGS THAT INFLUENCE OUR WANTS & VALUES
1.MARKETERS
2.FAMILY
3.PEER GROUPS
4.RELIGION
5.ETHNIC BACKGROUND
6.EDUCATION
WAYS TO RESTORE BALANCE BETWEEN PRIVATE & PUBLIC GOODS
1.MAKE PRODUCERS BEAR THE FULL SOCIAL COSTS OF THEIR OPERATIONS
2.MAKE CONSUMERS PAY THE SOCIAL COSTS
CULTURAL POLLUTION
THEORY THAT OUR MINDS ARE BEING CONSTANTLY ASSAULTED BY ADVERTISING, POLLUTING PEOPLE'S MINDS WITH MESSAGES OF MATERIALISM, SEX, POWER, OR STATUS.
ARGUMENTS MARKETERS ANSWER THE CHARGES OF "COMMERCIAL NOISE" WITH
1.THE HOPE THAT THEIR ADS REACH PRIMARILY THE TARGET AUDIENCE (BUT SOME DO NOT)
2.ADS MAKE TV & RADIO FREE TO USERS & KEEP DOWN THE COSTS OF MAGAZINES & NEWSPAPERS
3.TODAY'S CONSUMERS HAVE ALTERNATIVES
3 PROBLEMS INVOLVED WITH MARKETING'S IMPACT ON OTHER BUSINESSES
1.ACQUISITIONS OF COMPETITORS
2.MARKETING PRACTICES THAT CREATE BARRIERS TO ENTRY
3.UNFAIR COMPETITIVE MARKETING PRACTICES
UNFAIR MARKETING PRACTICES WITH THE INTENTION OF HURTING OR DESTROYING OTHER FIRMS
1.SET THEIR PRICES BELOW COSTS
2.THREATEN TO CUT OFF BUSINESS WITH SUPPLIERS
3.DISCOURAGE THE BUYING OF A COMPETITOR'S PRODUCTS
CONSUMERISM
AN ORGANIZED MOVEMENT OF CITIZENS & GOVERNMENT AGENCIES TO IMPROVE THE RIGHTS & POWER OF BUYERS IN RELATION TO SELLERS.
ENVIRONMENTALISM
AN ORGANIZED MOVEMENT OF CONCERNED CITIZENS, BUSINESSES, & GOVERNMENT AGENCIES TO PROTECT & IMPROVE PEOPLE'S LIVING ENVIRONMENT.
ENVIRONMENTAL SUSTAINABILITY
A MANAGEMENT APPROACH THAT INVOLVES DEVELOPING STRATEGIES THAT BOTH SUSTAIN THE ENVIRONMENT & PRODUCE PROFITS FOR THE COMPANY.
SUSTAINABLE GLOBAL ECONOMY
AN ECONOMY THAT THE PLANET IS CAPABLE OF SUPPORTING INDEFINITELY.
"GREEN MARKETING" PROGRAMS
1.DEVELOPING ECOLOGICALLY SAFER PRODUCTS
2.RECYCLABLE & BIODEGRADABLE PACKAGING
3.BETTER POLLUTON CONTROLS
4.MORE ENERGY-EFFICIENT OPERATIONS
PRODUCT STEWARDSHIP
MINIMIZING NOT JUST POLLUTION FROM PRODUCTION BUT ALL ENVIRONMENTAL IMPACTS THROUGHOUT THE FULL PRODUCT LIFE CYCLE
DESIGN FOR ENVIRONMENT (DFE)
PRACTICES WHICH INVOLVE THINKING AHEAD IN THE DESIGN STAGE TO CREATE PRODUCTS THAT ARE EASIER TO RECOVER, REUSE, OR RECYCLE.
POLLUTION PREVENTION
CLEANING UP WASTE AFTER IT HAS BEEN CREATED & ELIMINATING OR MINIMIZING WASTE BEFORE IT IS CREATED.
ENLIGHTENED MARKETING
A MARKETING PHILOSOPHY HOLDING THAT A COMPANY'S MARKETING SHOULD SUPPORT THE BEST LONG-RUN PERFORMANCE OF THE MARKETING SYSTEM.
5 PRINCIPLES OF ENLIGHTENED MARKETING
1.CONSUMER-ORIENTED MARKETING
2.INNOVATIVE MARKETING
3.VALUE MARKETING
4.SENSE-OF-MISSION MARKETING
5.SOCIETAL MARKETING
CONSUMER-ORIENTATED MARKETING
A PRINCIPLE OF ENLIGHTENED MARKETING THAT HOLDS THAT THE COMPANY SHOULD VIEW & ORGANIZE ITS MARKETING ACTIVITIES FROM THE CONSUMER'S POINT OF VIEW.
INNOVATIVE MARKETING
A PRINCIPLE OF ENLIGHTENED MARKETING THAT REQUIRES THAT A COMPANY SEEK REAL PRODUCT & MARKETING IMPROVEMENTS.
VALUE MARKETING
A PRINCIPLE OF ENLIGHTENED MARKETING THAT HOLDS THAT A COMPANY SHOULD PUT MOST OF ITS RESOURCES INTO VALUE-BUILDING MARKETING INVESTMENTS.
SENSE-OF-MISSION MARKETING
A PRINCIPLE OF ENLIGHTENED MARKETING THAT HOLDS THAT A COMPANY SHOULD DEFINE ITS MISSION IN BROAD SOCIAL TERMS RATHER THAN NARROW PRODUCT TERMS.
SOCIETAL MARKETING
A PRINCIPLE OF ENLIGHTENED MARKETING THAT HOLDS THAT A COMPANY SHOULD MAKE MARKETING DECISIONS BY CONSIDERING CONSUMERS' WANTS, THE COMPANY'S REQUIREMENTS, CONSUMERS' LONG-RUN INTERESTS, & SOCIETY'S LONG-RUN INTERESTS.
DEFICIENT PRODUCTS
PRODUCTS THAT HAVE NEITHER IMMEDIATE APPEAL NOR LONG-RUN BENEFITS.
PLEASING PRODUCTS
PRODUCTS THAT GIVE HIGH IMMEDIATE SATISFACTION BUT MAY HURT CONSUMERS IN THE LONG RUN.
SALUTORY PRODUCTS
PRODUCTS THAT HAVE LOW APPEAL BUT MAY BENEFIT CONSUMERS IN THE LONG RUN.
DESIRABLE PRODUCTS
PRODUCTS THAT GIVE BOTH HIGH IMMEDIATE SATISFACTION & HIGH LONG-RUN BENEFITS.