Study your flashcards anywhere!

Download the official Cram app for free >

  • Shuffle
    Toggle On
    Toggle Off
  • Alphabetize
    Toggle On
    Toggle Off
  • Front First
    Toggle On
    Toggle Off
  • Both Sides
    Toggle On
    Toggle Off
  • Read
    Toggle On
    Toggle Off

How to study your flashcards.

Right/Left arrow keys: Navigate between flashcards.right arrow keyleft arrow key

Up/Down arrow keys: Flip the card between the front and back.down keyup key

H key: Show hint (3rd side).h key

A key: Read text to speech.a key


Play button


Play button




Click to flip

20 Cards in this Set

  • Front
  • Back
A network that connects people within a company to each other and to the company network.
A network that connects a comany with its suppliers and distributors.
A vast public web of computer networks which connects users of all types all around the world to each other and to an amazingly lary "information repository."
The use of electronic platforms-intranets,extranets, and the Internet-to conduct a company's business.
Buying and selling processes supported by electronic means, primarily the Internet.
The marketing side of e-commerce - company efforts to communicate about, promote, and sell products and services over the Internet.
B2C e-commerce
The online selling of goods and services to final consumers.
B2B e-commerce
Using B2B trading networks, auction sites, spot exchanges, online product catalogs, barter sites, and other online resources to reach new customers, serve current customers more effectively, and obtain buying efficiencies and better prices.
Open trading exchanges
Huge e-marketplaces in which B2B buyers and sellers find each other online, share information, and complete transactions efficiently.
Private trading exchanges
B2B trading networks that link a particular seller with its own trading partners.
C2C e-commerce
Online exchanges of goods and information between final consumers.
C2B e-commerce
Online exchanges in which consumers search out sellers, learn about their offers, and initiate purchases, sometimes even driving transaction terms.
Click-only companies
The so-called dot-coms, which operate only online without any brick-and-mortar market presence.
Click-and-mortar companies
Traditional brick-and-martar companies that have added e-marketing to their operations.
Corporate Web site
A Web site designed to build customer goodwill and to supplement other sales channels, rather than to sell the company's products directly.
Marketing Web site
A Web site that engages consumers in interactions that will move them closer to a direct purchase or other marketing outcome.
Online advertising
Advertising that appears while consumers are surfing the Web, including banners, interstitials, pop-ups, and other forms.
Viral marketing
The Internet version of word-of-mouth marketing - Web sites, e-mail messages, or other marketing events that are so infectious that customers will want to pass them along to friends.
Web communities
Web sites upon which members can congregate online and exchange view on issues of common interest.
Unsolicited, unwanted commercial e-mail messages.