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7 Cards in this Set

  • Front
  • Back
Direct marketing
Direct communications with carefully targeted individual consumers to obtain an immediate response.
Customer database
An organized collection of comprehensive data about individual customers or prospects, including geographic, demographic, psychographic, and behavioral data.
Telephone marketing
Using the telephone to sell directly to customers.
Direct-mail marketing
Direct marketing by sending an offer, announcement, reminder, or other item to a person at a particular address.
Catalog marketing
Direct marketing through print, video, or electronic catalogs that are mailed to select customers, made available in stores, or presented online.
Direct-response television marketing
Direct marketing via television, including direct-response television advertising or informercials and home shopping channels.
Integrated direct marketing
Direct marketing campaigns that use multiple vehicles and multiple stages to improve response rates and profits.