Marketing Ch. 13

Front 1

Marketing Channels

Back 1

A set of interdependent organizations that ease the transfer of ownership as products move from producer to business user or consumer.

Front 2

Retailer

Back 2

Channel intermediary that sells to customers primarily

Front 3

Merchant Wholesaler

Back 3

Institution that buys goods from manufacturers, takes title to goods, stores them, and resells and ships them.

Front 4

Agents and Brokers

Back 4

Wholesaling intermediaries who facilitate the sale of a product by representing channel members.

Front 5

Direct channel

Back 5

Producer directly to consumer

Front 6

Retailer Channel

Back 6

From producer to retailer who sells to consumer

Front 7

Wholesaler Channel

Back 7

From producer to Wholesalers who sell to retailers who sell to consumers

Front 8

Agent/broker channel

Back 8

From producer to agents or brokers to wholesalers to retailers to consumers

Front 9

Channel power

Back 9

Channel member's capacity to control or influence behavior of other channel members

Front 10

Channel control

Back 10

Situation occurs when one marketing channel member intentionally affects another member's behavior

Front 11

Channel leader

Back 11

member of a marketing channel exercises authority/power over activities of other members

Front 12

Muscling Manufacturers

Back 12

retailers become stronger than manufacturers

Front 13

Intensive Distribution

Back 13

Aimed at having product available in every outlet

Front 14

Selective Distribution

Back 14

Achieved by screening dealers to eliminate all but a few in any single area

Front 15

Exclusive Distribution

Back 15

Form of distribution that established one or a few dealers within a given area.