Marketing Appendix 3

Front 1

Balance sheet

Back 1

a financial statement that shows assets, liabilities, and net worht of a company at a given time

Front 2

Operating statement (profit-and-loss statement, income statement)

Back 2

a financial statement that shows company sales, cost of goods sold, and expenses during a given period of time

Front 3

Gross sales

Back 3

the total amount that a company charges during a given period of time for merchandise

Front 4

Cost of goods sold

Back 4

the net cost to the company of goods sold

Front 5

Gross margin

Back 5

the difference between net sales and cost of goods sold

Front 6

Operating ratios

Back 6

ratios of selected operating statement items to net sales that allow marketers to compare the firm's performance in one year with that in previous years (or with industry standards and competitors in the same year)

Front 7

Return on investment (ROI)

Back 7

a common measure of managerial effectiveness - the ratio of net profits to investment

Front 8

Markup

Back 8

the percentage of the cost or price of a product added to cost in order to arrive at a selling price

Front 9

Markdown

Back 9

a percentage reduction from the original selling price